Diamond is forever as the stone possesses certain unique qualities. The sparking stone has high durability and long life. The precious gemstones are the symbol of wealth, power, love as well as devotion. A diamond stone is considered as a timeless entity as it is a true representation of the endless romance and companionship.


Powerful slogans changed the way people value diamonds


Frances Gerety who is the creator of famous slogan “Diamonds are forever “may or may not have known about the chemistry behind the sparkling stone. After many unsuccessful attempts for the creation of catchy slogan for the diamond company De Beers, Frances Gerety one night scribbled the words “diamond is forever” on the bottom of a picture of honeymoon lovers. And this might be seems to be a simple start but soon this phrase became America’s most famous tagline for advertising diamonds and is still very popular throughout the whole world. In fact it became a highly recognized tagline of the 20th century and was announced as the official slogan of the diamond company De Beers.


Catchy marketing slogan caught the attention of the world


Diamond is the hardest substance known so far .Its unique chemical structure makes it incredibly strong. When its atoms are compressed at high temperature, they are stuck to each other forever. This is the reason why the phrase” diamonds are forever” became the most famous slogan of its time. Even Hollywood is not left behind in promoting this alluring gem with Marilyn Monroe and Jane Russell featuring in the popular song “diamonds are girl’s best friend”. This has led to the creation of emotional bond with the diamonds and an eternal desire among people for the precious stone.


Precious stone has high durability and longevity


If you are looking to buy diamond online, you can select your preferred diamond shape and can narrow down your search results by considering the factors like carat, color, budget etc. Clients can buy loose diamonds online from our vast collection of classic diamond pieces with varied shapes, weights and qualities.Coloured diamonds are rare and you can buy colored diamonds online too because DiamondMela carries some of the finest collection of colored diamonds for you.


High quality certified diamonds that perfectly match your needs and budget


The colored beautiful gems are available with us and you can buy colored diamond online which fits into your choice, personality and budget. Colored diamonds possess high value in the market and are carefully selected on the basis of intensity and distribution of color. While shopping for your fancy colored diamonds, it is important that you buy fancy colored diamond online from a highly reputed diamond online dealer.


Find the perfect diamond ring online


Our diamond experts will enable you to understand the unique properties of the colored diamond and you can purchase diamond online and select the one that best fits into your choice. Choose your dream diamond from our vast stock of fancy colored diamonds collection.